Prof. Zhao Kejin obtained his Doctoral degree in Law from Fudan University. He is Vice President of The School of Social Sciences at Tsinghua University, Associate Professor in Institute of International Studies, Deputy Director of Centre for Sino-US Relations at Tsinghua University, and Deputy Secretary General of Global Development Institute. His research is majorly focusing on diplomatic theories, Chinese Diplomacy, the United States-China relationships, and related issues. He has published 18 books in his field, and has published more than 80 academic papers on SSCI and CSSCI. He was honoured five awards on the provincial and ministerial levels. He was nominated as New Century Excellent Talents of the Ministry of Education.
International relation is shifting from an era of conventional warfare to one oriented by norms and dialogues. During this course of transformation, China’s rise faces extraordinary challenges. How China should convince the world to accept its rise as a world power, and how it should resolve its image to better nullify oppositions who view China as a rising threat, remains an important topic on China’s diplomacy agenda. This book believes public diplomacy to be a feasible solution for China-U.S relation to land on a soft ground, and an instrument of which the non-symmetrical diplomatic ties between China and the United States can be subject to change.
In “soft war”, Dr. Zhao argues, power is no longer the absolute equivalent of justice and righteousness. The book gives constructive advises to the orientation of public diplomacy between China and the United States. The new key to China-U.S relation, Dr. Zhao says, is how much Chinese and Americans can understand each other through cultural and educational exchange.