Jia Qingguo is a Professor and Dean of the School of International Studies of Peking University, Member of Standing Committee and the Foreign Affairs Committee of the Chinese People's Political Consultative Conference, Member of the Standing Committee of the Central Committee of the China Democratic League.
The collection included outstanding researches and papers written by doctoral candidates at Peking University. This collection discussed diverse aspects of public relations as well as the phenomena arose in practice. In addition, it introduced and analyzed the practice of Chinese public diplomacy. Dr. Jia invites the reader to think about the theoretical foundation of public diplomacy, and the importance behind the theory and practice of it.