Zhao Xinli is an Adjunct Senior Fellow at the Charhar Institute in Beijing. He is Director of the Center for Public Diplomacy Studies and Vice Secretary-General of Peace and Culture Committee at the Charhar Institute. He is a Professor and Postgraduate Students’ Tutor of School of Advertising, Communication University of China. He received his BA in scientific Japanese from Xi’an Jiaotong University. He received his MA in communication science from Xi’an Jiaotong University. He obtained his Ph.D. from Waseda University. He mainly focuses on the research of public relations, public diplomacy and brand communication. He is the author of China’s Propaganda to Japan and National Image, Strategy and Tactics of China’s Propaganda to Japan During the Anti-Japanese War, An Analysis of Public Diplomacy of Wen Jiabao and Public Diplomacy and Communication between China and Japan. He once led the research “A Study on the Central Role of the CPC in the Propaganda War against Japan During the Anti-Japanese War”, National Social Science Fund (General Project).
This book looks into the misrepresentation of China’s national image and the common bias held by the international community at China’s disadvantage. Sino-Japanese relation today remains the most sensitive in the entirety of China’s foreign relation. This book digs deep into analyzing China’s communication and public diplomacy strategy against Japan, and the application of public diplomacy theory during the practice. At the 40th anniversary of the normalization of China-Japan relation, the publication of this book demonstrates great influence.