Ke Yinbin is an Adjunct Senior Fellow at the Charhar Institute in Beijing. He is the Deputy Director of Center for Global Chinese Merchants, Chinese Academy of Social Science. He is a Distinguished Fellow at Center for Merger and Reorganization of Chinese Enterprises at Beijing Jiaotong University. His research covers public diplomacy and Chinese companies. He is the author of Diversification Management of Enterprises, Review of Chinese Enterprises: Strategy and Practice and Ten Cases of Multinational Management of Chinese Enterprises.
With globalization posting extreme complexity for Track I practitioners in Southeast Asia, public diplomacy arose as an alternative attracting more and more attention. The Center of Southeast Asia Studies at Peking University is a renounced research and consulting institution. This joint publication by CSAS and the Charhar Institute aims to stimulate high quality researches on the realistic, applicable solutions to maintain peace in Southeast Asia.