Ke Yinbin is an Adjunct Senior Fellow at the Charhar Institute in Beijing. He is the Deputy Director of Center for Global Chinese Merchants, Institute of World Economics and Politics Chinese Academy of Social Science. He is a Distinguished Fellow at Center for Merger and Reorganization of Chinese Enterprises at Beijing Jiaotong University. His research covers public diplomacy and Chinese companies. He is the second author of Diversification Management of Enterprises (1999), Review of Chinese Enterprises: Strategy and Practice (1999) and Ten Cases of Multinational Management of Chinese Enterprises (2010).