Lu Yongchun is an Adjunct Fellow of the Charhar Institute in Beijing. He is Director at Center for Overseas Public Opinions of People’s Daily overseas edition with a focus on public opinions. He has led more than 100 research projects on public opinions and media, and won praise from the Chinese government. He has managed a number of public opinion crises. He has been in charge of “People’s Opinions” column of Internet Public Opinions magazine for a long period and published over 200 review articles. In addition to his career as a specialist in social media, he has also published several papers.